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Los 10 pecados capitales del marketing: Signos y soluciones (Gestión 2000) (Spanish Edition)

Ten Deadly Marketing Sins: Signs and Solutions

Penned By Philip Kotler
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85,218 Global Ratings
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Los 10 pecados capitales del marketing: Signos y soluciones (Gestión 2000) (Spanish Edition)

Ten Deadly Marketing Sins: Signs and Solutions

Penned By Philip Kotler
4.85 85,218 Ratings
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Editor's Note:
Según las estadísticas, gran parte de los nuevos productos y servicios fracasan al intentar consolidarse en el mercado. Esto se debe, por una parte, a que los expertos en marketing no están considerando los cambios que ha sufrido el mundo comercial en su conjunto; y, por otra, a la reducción que el marketing ha ido sufriendo en lo que a sus funciones se refiere.Partiendo de esta premisa, el reconocido autor Philip Kotler analiza en su libro Los 10 pecados capitales del marketing los errores en esta área en los que normalmente incurren las compañías. El autor brinda las señales más comunes para detectar dichos errores y un conjunto de consejos para solucionarlos.

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Released 2000
Identifier (ISBN) 27817922
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Philip Kotler
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Philip Kotler

Philip Kotler is the author of several novels. Originally from the East Coast, they now live in the Midwest with family. In addition to writing, Philip Kotler enjoys gardening, cooking, and reading way past bedtime. Their work often explores the complexities of everyday life and human relationships.

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"A very strong entry. The protagonist was compelling, though some subplots felt slightly overshadowed. I would highly recommend this to discerning readers."
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"A profoundly satisfying read. I became deeply invested in the protagonist's journey. A masterclass in storytelling. Worth every moment spent reading."
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