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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

Penned By Pierre-Yves Donzé
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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

Penned By Pierre-Yves Donzé
4.85 49,344 Ratings
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Editor's Note:
While it was declining at the beginnings of the 1980s, the Swiss watch industry effortlessly dominates the global market today. This remarkable comeback is the topic of this book, which focuses on the development of the Swatch Group, the world's largest watch company, since its founding in 1983.A Business History of the Swatch Group offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury. Special attention is paid to the brand management of Omega, the Chinese market, and the Swatch Group's competitors, such as Richemont, LVMH, and Fossil.

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Length N/A Pages
Released April 8, 2014
Identifier (ISBN) 20696224
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Pierre-Yves Donzé
The Mind Behind the Work
Pierre-Yves Donzé

Pierre-Yves Donzé is the author of several novels. Originally from the East Coast, they now live in the Midwest with family. In addition to writing, Pierre-Yves Donzé enjoys gardening, cooking, and reading way past bedtime. Their work often explores the complexities of everyday life and human relationships.

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Carol Walker
Carol Walker May 29, 2024
"I was completely blown away. I became deeply invested in the protagonist's journey. A masterclass in storytelling. Worth every moment spent reading."
David  Parker
David Parker February 16, 2024
"Such a rich narrative. The author orchestrated a breathtaking finale. Truly a work of art. I am now a lifelong fan of this author."
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James Garcia
James Garcia June 25, 2025
"Took a moment to build, but the payoff was spectacular. The middle had a deliberate pace, but the climax was phenomenal. Quite impressive overall."
Sarah Martinez
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"Not entirely to my refined tastes. Certain acts were fascinating, while others felt like a slight endeavor to complete. A fair 3 stars."
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Betty Hall October 20, 2024
"A very strong entry. The middle had a deliberate pace, but the climax was phenomenal. I would highly recommend this to discerning readers."
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