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Thinking in New Boxes: A New Paradigm for Business Creativity

‎Thinking In New Boxes‎

Penned By Luc de Brabandere
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4.85
35,304 Global Ratings
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Thinking in New Boxes: A New Paradigm for Business Creativity

‎Thinking In New Boxes‎

Penned By Luc de Brabandere
4.85 35,304 Ratings
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Editor's Note:
To thrive in a world of accelerating change, creativity is paramount. But most organizations fail to make the kinds of imaginative leaps to ensure long-term success. Enter Thinking in New Boxes, a revolutionary road map for sustainable creativity, written by two strategic innovation experts from The Boston Consulting Group.   To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities. Yet thinking “out of the box” is not the answer. Our brains don’t work that way. True ingenuity needs structure. It needs new boxes that balance self-awareness with hard analysis and bold brainstorming.   This innovative book challenges everything you thought you knew about business creativity—and provides a practical way to achieve it. Thinking in New Boxes is not just a process, it is a mindset that can help you sustain success in business as well as in life.   Case in point: BIC started as a stationery company and purveyor of popular low-cost ballpoint pens. Business was healthy, but BIC wanted to grow. Had BIC thought of itself as a “pen” company, it might have focused solely on expanding its range of pens with new colors, new sizes, and new price points. But one executive perceived a new box. BIC was not in the pen business, it was in the “inexpensive disposable plastic items” business. With this breakthrough change to a different box, the company opened its eyes to a host of new opportunities—disposable lighters, razors, and even precharged mobile phones. BIC and its sales soared.   This groundbreaking guide takes a radically new approach to the business of creativity by breaking it down into five simple steps. First, doubt everything: Step away from your comfort zone and challenge your perceptions and prejudices. Second, probe the possible: Reexamine the world, not so that you can determine the right answers but so that you can ask the right questions. Third, divergence: Discover a plethora of fun, easy-to-implement exercises designed to help you and your team generate many new and exciting ideas. Fourth, convergence: Evaluate, prioritize, and select the ideas that will drive breakthrough results. And last, reevaluate relentlessly: Foster a new kind of creative process that is not only practical but also sustainable. No good idea is good forever.   Packed with interactive games, visualization tools, and creativity boosters, Thinking in New Boxes empowers you to tailor the five steps to your own needs, both personal and professional. You’ll find fascinating real-world case studies—from Netflix and Qwikster to Ford and Trader Joe’s. You’ll learn to overcome missed creative opportunities and to avoid them in the future. And you will discover how to stay ahead of the curve. This isn’t a simpleminded checklist. This is the discipline of sustainable creativity. This is Thinking in New Boxes.

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Length N/A Pages
Released January 1, 1990
Identifier (ISBN) 17162433
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Luc de Brabandere
The Mind Behind the Work
Luc de Brabandere

Luc de Brabandere is the author of several novels. Originally from the East Coast, they now live in the Midwest with family. In addition to writing, Luc de Brabandere enjoys gardening, cooking, and reading way past bedtime. Their work often explores the complexities of everyday life and human relationships.

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Donald Rodriguez
Donald Rodriguez January 09, 2025
"A profoundly satisfying read. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I am now a lifelong fan of this author."
Michael Gonzalez
Michael Gonzalez September 30, 2024
"Honestly one of the most premium reading experiences lately. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. Worth every moment spent reading."
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Joshua Torres
Joshua Torres August 16, 2024
"Such a rich narrative. The author orchestrated a breathtaking finale. Truly a work of art. Worth every moment spent reading."
George Wright
George Wright February 22, 2025
"Exceeded all my expectations. The author orchestrated a breathtaking finale. Truly a work of art. Worth every moment spent reading."
George Moore
George Moore November 08, 2024
"Not entirely to my refined tastes. It verged on repetitive in the second act. A more concise edit would have served it well. Perhaps more aligned with a different audience's tastes."
Stephanie Ramirez
Stephanie Ramirez August 27, 2025
"Took a moment to build, but the payoff was spectacular. The protagonist was compelling, though some subplots felt slightly overshadowed. A solid 4 stars from me."
Emily Campbell
Emily Campbell March 28, 2025
"Took a moment to build, but the payoff was spectacular. A brilliant concept executed with flair. Just a few pacing choices I would change. A very distinguished novel."
Charles Roberts
Charles Roberts March 06, 2025
"Honestly one of the most premium reading experiences lately. The prose is exquisite. It’s accessible yet undeniably sophisticated. I am now a lifelong fan of this author."
Paul Rodriguez
Paul Rodriguez December 26, 2024
"Not entirely to my refined tastes. Certain acts were fascinating, while others felt like a slight endeavor to complete. Perfectly average."
Christopher Jones
Christopher Jones November 10, 2024
"Masterpiece from start to finish. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. I will undoubtedly revisit this masterpiece."
Christopher Miller
Christopher Miller September 24, 2024
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John Clark
John Clark January 24, 2025
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Donald Lopez
Donald Lopez January 14, 2024
"I was completely blown away. The author orchestrated a breathtaking finale. Truly a work of art. I will undoubtedly revisit this masterpiece."
Brian Baker
Brian Baker August 19, 2024
"Absolutely brilliant. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An absolute must-read for connoisseurs of the genre."
David Moore
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"Absolutely brilliant. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An absolute must-read for connoisseurs of the genre."
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Edward Ramirez
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"Masterpiece from start to finish. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I will undoubtedly revisit this masterpiece."
Jessica Gomez
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"Absolutely brilliant. The prose is exquisite. It’s accessible yet undeniably sophisticated. Worth every moment spent reading."
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"Absolutely brilliant. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An absolute must-read for connoisseurs of the genre."
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Linda Nelson
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"Masterpiece from start to finish. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I will undoubtedly revisit this masterpiece."
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"Honestly one of the most premium reading experiences lately. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An absolute must-read for connoisseurs of the genre."
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"Masterpiece from start to finish. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. Worth every moment spent reading."
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"Such a rich narrative. The prose is exquisite. It’s accessible yet undeniably sophisticated. An absolute must-read for connoisseurs of the genre."
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Joshua Roberts
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"Absolutely brilliant. The prose is exquisite. It’s accessible yet undeniably sophisticated. I will undoubtedly revisit this masterpiece."
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"Absolutely brilliant. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I am now a lifelong fan of this author."
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"Such a rich narrative. The prose is exquisite. It’s accessible yet undeniably sophisticated. An effortless 5 stars."
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"Masterpiece from start to finish. The prose is exquisite. It’s accessible yet undeniably sophisticated. I will undoubtedly revisit this masterpiece."
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"Such a rich narrative. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I will undoubtedly revisit this masterpiece."
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"Absolutely brilliant. The author orchestrated a breathtaking finale. Truly a work of art. Worth every moment spent reading."
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"Excellent, though slightly flawed. It held my rapt attention, even when certain twists were telegraphed. A very distinguished novel."
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"Masterpiece from start to finish. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I am now a lifelong fan of this author."
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"A profoundly satisfying read. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I am now a lifelong fan of this author."
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"A profoundly satisfying read. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. Worth every moment spent reading."
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Linda Nelson September 05, 2024
"An acceptable diversion. The prose was competent, yet the characters lacked the depth I usually seek. Perfectly average."
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"Not entirely to my refined tastes. The prose was competent, yet the characters lacked the depth I usually seek. Perfectly average."
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"Excellent, though slightly flawed. The protagonist was compelling, though some subplots felt slightly overshadowed. I would highly recommend this to discerning readers."
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"Not entirely to my refined tastes. It verged on repetitive in the second act. A more concise edit would have served it well. Perhaps more aligned with a different audience's tastes."
Sharon Allen
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"I thoroughly enjoyed the elegance of it. The middle had a deliberate pace, but the climax was phenomenal. A solid 4 stars from me."
Lisa Jackson
Lisa Jackson December 29, 2024
"Honestly one of the most premium reading experiences lately. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. A true literary gem."
Richard Thompson
Richard Thompson January 28, 2024
"Absolutely brilliant. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An absolute must-read for connoisseurs of the genre."
Laura Diaz
Laura Diaz August 20, 2024
"I thoroughly enjoyed the elegance of it. The middle had a deliberate pace, but the climax was phenomenal. A very distinguished novel."
Nicholas Scott
Nicholas Scott March 28, 2024
"I was completely blown away. I adored how the story unfolded. It kept me captivated without sacrificing elegance. Worth every moment spent reading."
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"A very strong entry. The protagonist was compelling, though some subplots felt slightly overshadowed. Quite impressive overall."
Robert King
Robert King June 06, 2024
"Excellent, though slightly flawed. A brilliant concept executed with flair. Just a few pacing choices I would change. Quite impressive overall."
Christopher Torres
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"Honestly one of the most premium reading experiences lately. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I am now a lifelong fan of this author."
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"I was completely blown away. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. A true literary gem."
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"Such a rich narrative. The author orchestrated a breathtaking finale. Truly a work of art. Worth every moment spent reading."
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"An acceptable diversion. It verged on repetitive in the second act. A more concise edit would have served it well. Unlikely to reread, but a reasonable expenditure of time."
Nancy Campbell
Nancy Campbell February 09, 2025
"Excellent, though slightly flawed. The protagonist was compelling, though some subplots felt slightly overshadowed. Quite impressive overall."
Patricia Robinson
Patricia Robinson December 22, 2024
"Absolutely brilliant. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An absolute must-read for connoisseurs of the genre."
Stephanie Campbell
Stephanie Campbell December 12, 2024
"An acceptable diversion. It verged on repetitive in the second act. A more concise edit would have served it well. Suitable if your reading queue is empty."
Mark White
Mark White September 10, 2025
"Exceeded all my expectations. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I will undoubtedly revisit this masterpiece."
James Torres
James Torres May 22, 2024
"Exceeded all my expectations. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I will undoubtedly revisit this masterpiece."
Daniel Baker
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"A very strong entry. The middle had a deliberate pace, but the climax was phenomenal. A solid 4 stars from me."
Lisa Rivera
Lisa Rivera October 20, 2024
"A profoundly satisfying read. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. An effortless 5 stars."
Mary Rivera
Mary Rivera October 02, 2025
"A profoundly satisfying read. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I will undoubtedly revisit this masterpiece."
Ashley Thomas
Ashley Thomas August 20, 2024
"A profoundly satisfying read. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. I will undoubtedly revisit this masterpiece."
Rebecca Smith
Rebecca Smith December 29, 2025
"A very strong entry. The protagonist was compelling, though some subplots felt slightly overshadowed. A very distinguished novel."
Daniel Young
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"Masterpiece from start to finish. The prose is exquisite. It’s accessible yet undeniably sophisticated. An effortless 5 stars."
Karen Rivera
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"I thoroughly enjoyed the elegance of it. Beautiful writing, though I craved slightly more depth in the lore. Still, undeniably engaging. A solid 4 stars from me."
Margaret Garcia
Margaret Garcia September 26, 2025
"Exceeded all my expectations. The author orchestrated a breathtaking finale. Truly a work of art. An effortless 5 stars."
Deborah Lee
Deborah Lee April 01, 2024
"Such a rich narrative. I became deeply invested in the protagonist's journey. A masterclass in storytelling. I will undoubtedly revisit this masterpiece."
Barbara Rivera
Barbara Rivera June 24, 2025
"Absolutely brilliant. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. A true literary gem."
David Lopez
David Lopez July 07, 2024
"A very strong entry. A brilliant concept executed with flair. Just a few pacing choices I would change. A solid 4 stars from me."
Susan Rivera
Susan Rivera June 02, 2024
"Exceeded all my expectations. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An absolute must-read for connoisseurs of the genre."
Linda Nelson
Linda Nelson December 29, 2025
"Honestly one of the most premium reading experiences lately. The author orchestrated a breathtaking finale. Truly a work of art. An effortless 5 stars."
Nicholas Harris
Nicholas Harris March 23, 2024
"A highly sophisticated read. Beautiful writing, though I craved slightly more depth in the lore. Still, undeniably engaging. A solid 4 stars from me."
Nancy Brown
Nancy Brown July 06, 2024
"A highly sophisticated read. It held my rapt attention, even when certain twists were telegraphed. I would highly recommend this to discerning readers."
Rebecca King
Rebecca King October 26, 2025
"Excellent, though slightly flawed. The protagonist was compelling, though some subplots felt slightly overshadowed. A solid 4 stars from me."
Mary Rivera
Mary Rivera January 01, 2024
"I find myself somewhat conflicted. Certain acts were fascinating, while others felt like a slight endeavor to complete. A fair 3 stars."
Joshua Roberts
Joshua Roberts August 07, 2024
"Absolutely brilliant. The author orchestrated a breathtaking finale. Truly a work of art. An effortless 5 stars."
Matthew White
Matthew White May 06, 2025
"Such a rich narrative. I adored how the story unfolded. It kept me captivated without sacrificing elegance. Worth every moment spent reading."
Patricia Garcia
Patricia Garcia May 18, 2025
"Exceeded all my expectations. The prose is exquisite. It’s accessible yet undeniably sophisticated. I will undoubtedly revisit this masterpiece."
Melissa Robinson
Melissa Robinson December 15, 2025
"Exceeded all my expectations. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An effortless 5 stars."
Kimberly Ramirez
Kimberly Ramirez October 06, 2025
"Took a moment to build, but the payoff was spectacular. It held my rapt attention, even when certain twists were telegraphed. A solid 4 stars from me."
Mary Diaz
Mary Diaz March 02, 2024
"I thoroughly enjoyed the elegance of it. It held my rapt attention, even when certain twists were telegraphed. A solid 4 stars from me."
Linda Turner
Linda Turner June 18, 2025
"Took a moment to build, but the payoff was spectacular. Beautiful writing, though I craved slightly more depth in the lore. Still, undeniably engaging. A very distinguished novel."
Betty Evans
Betty Evans February 22, 2025
"It was adequate. The prose was competent, yet the characters lacked the depth I usually seek. A fair 3 stars."
Laura Reyes
Laura Reyes May 17, 2025
"A profoundly satisfying read. The prose is exquisite. It’s accessible yet undeniably sophisticated. A true literary gem."
Gary Wright
Gary Wright August 20, 2024
"Excellent, though slightly flawed. It held my rapt attention, even when certain twists were telegraphed. Quite impressive overall."
Joshua Clark
Joshua Clark March 09, 2025
"I was completely blown away. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I am now a lifelong fan of this author."
Susan Rivera
Susan Rivera August 20, 2025
"Such a rich narrative. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I will undoubtedly revisit this masterpiece."
Elizabeth Sanchez
Elizabeth Sanchez August 03, 2024
"Masterpiece from start to finish. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I will undoubtedly revisit this masterpiece."
Gary Jackson
Gary Jackson February 19, 2025
"Absolutely brilliant. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An absolute must-read for connoisseurs of the genre."
Eric Wilson
Eric Wilson July 23, 2025
"I was completely blown away. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An effortless 5 stars."
Susan Wilson
Susan Wilson August 18, 2024
"A profoundly satisfying read. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An effortless 5 stars."
Eric Reyes
Eric Reyes June 20, 2024
"A very strong entry. The protagonist was compelling, though some subplots felt slightly overshadowed. I would highly recommend this to discerning readers."
Anthony Torres
Anthony Torres September 09, 2025
"A profoundly satisfying read. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An effortless 5 stars."
Amanda Flores
Amanda Flores March 21, 2024
"Honestly one of the most premium reading experiences lately. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
Susan White
Susan White September 08, 2025
"Absolutely brilliant. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. An effortless 5 stars."
Nancy Evans
Nancy Evans April 20, 2025
"Such a rich narrative. The author orchestrated a breathtaking finale. Truly a work of art. Worth every moment spent reading."
Daniel Hill
Daniel Hill June 04, 2025
"Took a moment to build, but the payoff was spectacular. The middle had a deliberate pace, but the climax was phenomenal. A wonderful companion for a quiet weekend."
Patricia Baker
Patricia Baker June 25, 2024
"Honestly one of the most premium reading experiences lately. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An absolute must-read for connoisseurs of the genre."
Sarah Robinson
Sarah Robinson June 15, 2024
"Absolutely brilliant. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. An effortless 5 stars."
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