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Mobile Marketing - Achieving Competitive Advantage Through Wireless Technology (06) by Michael, Alex - Salter, Ben [Paperback (2006)]

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Penned By Alex Michael
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98,619 Global Ratings
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Mobile Marketing - Achieving Competitive Advantage Through Wireless Technology (06) by Michael, Alex - Salter, Ben [Paperback (2006)]

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Penned By Alex Michael
4.85 98,619 Ratings
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Editor's Note:
Global business-to-consumer mobile and wireless revenues are predicted to reach GBP120 billion by the end of 2004, and mobile marketing has now become a mainstream marketing tool. To achieve such tremendous gains, marketers must identify and reach their mobile audience. This book is designed to teach marketers how to tap into this potential. Mobile marketing is as different from traditional marketing as internet marketing was, and this book will outline methods and techniques for: defining and implementing a wireless marketing strategy; making sense of what can be a technically and commercially confusing industry; and providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world. Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector, and supported by a website to update users on developments in the field, it will be an essential guide and reference for professional marketers and marketing students.

Indulge in the ultimate literary experience. We've refined the way you discover and access Mobile Marketing - Achieving Competitive Advantage Through Wireless Technology (06) by Michael, Alex - Salter, Ben [Paperback (2006)] by Alex Michael. Crafted for the discerning reader.

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Released November 1, 2005
Identifier (ISBN) 159830911
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Alex Michael

After spending years working in the corporate world, Alex Michael finally decided to pursue a lifelong passion for writing. They currently reside in a quiet suburb where they spend most of their time outlining new stories, reading extensively, and occasionally attempting to bake.

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Jacob Collins
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"Honestly one of the most premium reading experiences lately. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. Worth every moment spent reading."
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